LG Electronics Dominates OLED TV Market with 52.4 Percent Share

LG Electronics has maintained its dominance in the OLED TV market, capturing over 52.4% market share in 2024 with shipments of 3.18 million units. This achievement marks the company’s 12th consecutive year as the market leader, showcasing its commitment to innovation and quality in the premium TV segment.

Key Takeaways:

• LG Electronics secured 52.4% of global OLED TV market share with 3.18 million units shipped in 2024
• OLED TVs now represent 45% of the premium TV market, expected to exceed 50% by 2025
• The company holds a 57.5% market share in super large OLED TVs (75 inches and above)
• Global TV shipments reached 208.8 million units in 2024, marking industry recovery
• LG’s innovative features include wireless transmission and AI-powered personalization through webOS

Market Leadership and Growth

LG Electronics has solidified its position as the leading OLED TV manufacturer globally. The company’s success in the OLED TV segment stems from its consistent innovation and expanding product portfolio. With total TV shipments reaching 22.6 million units, LG has captured 16.1% of the global TV market revenue, demonstrating its significant impact on the industry.

LG’s revolutionary wireless OLED TVs have particularly contributed to this success, offering consumers unprecedented flexibility and performance.

Premium TV Market Performance

The OLED TV segment has shown remarkable growth in the premium TV market. According to market research firm Omdia, OLED TVs now account for 45% of the premium TV sector, with projections indicating this share will surpass 50% by 2025. Global OLED TV shipments reached 6.07 million units in 2024, marking an 8% year-over-year increase.

Innovation and Technology Leadership

LG’s market leadership is backed by significant technological advancements. The company’s latest OLED TVs feature wireless transmission capabilities supporting 4K 144Hz content. Through its webOS smart TV platform, LG offers enhanced AI-powered personalization, delivering a customized viewing experience for users. Looking to automate your home entertainment setup? Check out automation solutions on Latenode to streamline your viewing experience.

Competitive Landscape

While LG leads the OLED TV market, the overall TV industry remains competitive. Samsung’s innovative TV lineup secured 23.7% of the OLED TV market in 2024. In the broader TV market, Samsung maintains the top position with a 28.3% market share, while LG holds second place with 16.1%.

Future Outlook

The global TV market has shown signs of recovery, with shipments reaching 208.8 million units in 2024. LG’s focus on ultra-large OLED TVs and AI-powered personalization positions it strongly for continued growth. The company’s extensive range, including 77-inch, 83-inch, 88-inch, and 97-inch models, caters to increasing consumer demand for larger screen sizes. Display technology innovations continue to drive market expansion and consumer interest in premium TV options.