India PC and Tablet Market Set for 11 Percent Growth in 2024

India’s PC and tablet market is positioned for significant expansion in 2024, with projections indicating an 11% growth rate driven by increasing technology adoption and hybrid work models. The market transformation is being shaped by post-pandemic recovery and government initiatives, with tablet shipments expected to lead the charge at 21% growth.

Key Takeaways

• The Indian PC and tablet market is projected to reach 16.9 million units by 2025
• Tablet segment shows exceptional growth with a 21% increase expected in 2024
• Government initiatives and hybrid work models are key growth drivers
• Desktop and notebook shipments are forecasted for 10% growth in 2024
• Supply chain optimization and local manufacturing present significant opportunities

Market Growth Dynamics

The Indian PC and tablet market is experiencing a remarkable transformation, with multiple factors contributing to its growth. Post-pandemic recovery has created a surge in demand, while government programs like Digital India are accelerating technology adoption across sectors. AI-capable PCs are gaining traction in the market, reflecting a broader shift toward advanced computing solutions.

Tablet Market Leadership

Tablet shipments are leading the charge in the overall market growth, with a projected 21% increase in 2024. The education sector has emerged as a primary driver, with institutions increasingly incorporating digital learning solutions. Apple, Samsung, and Lenovo continue to dominate this segment, offering innovative features and competitive pricing strategies.

PC Segment Evolution

The PC market is showing strong momentum with desktop and notebook shipments set for 10% growth in 2024. The next big upgrade cycle is approaching, particularly with Windows 10 end of life on the horizon. This transition is expected to trigger a significant commercial refresh cycle, pushing organizations to upgrade their hardware infrastructure.

Technology Integration and Innovation

The market is seeing increased integration of advanced technologies, with AI-powered features becoming standard in new devices. This technological advancement is reshaping user expectations and driving demand for more capable devices. I recommend checking out automation solutions that can enhance productivity across these devices.

Market Challenges and Solutions

While the growth outlook is positive, the market faces certain supply chain challenges. However, these are being addressed through increased local manufacturing initiatives and improved distribution networks. The competition from smartphone manufacturers entering the PC/tablet space is creating a more dynamic market environment, ultimately benefiting consumers through increased choice and innovation.